When PeopleNet, a mobile communications, onboard computing and fleet management company, realized they were no longer winning on the basis of their technology but rather on the strengths of their services, it was time to reposition and repackage their brand.
The new focus was on results, instead of widgets — on fleet performance, instead of technology performance. PeopleNet could now offer fleets a new level of operational efficiencies and fleet management that went way beyond their competition.
A new identity. A new voice. A new gestural language. And a new way to think about PeopleNet.
