Most people in marketing understand that a brand is more than a logo or a tagline. In this instance, the East Henderson Farm brand is really about a man, J. Reinitz, and his vision: to return to his family heritage of farming in the Minnesota River Valley and to start a revival of community-supported agriculture, leaving the legacy of his farmland for future generations.
At the core of this vision was a symbol: a red Dutch-style barn that has been on his family’s property for several generations. This symbol became the starting point for the story of East Henderson Farm and a gateway into the ideals and values that differentiate this farm from others.
