The twin cities just got closer to each other. With the introduction of Metro Transit’s light rail line in 2014, a trip to the other side of the river for residents will now be a whole lot easier. Each city has their own unique vibe and are often compared and contrasted by folks. Now citizens can make a go of experiencing them back-to-back all in a single day.
The goal of this campaign is to generate buzz and awareness of the opening of the light rail line but also to create interest in riding the line for events and as part of a stay-cation itinerary.