Calabrio ONE is a fully integrated call center software suite. It essentially combines 5 different software applications into one robust offering. Calabrio understood that contact centers needs are not all the same and varied from one industry to the next. So developing a software platform that is agile, flexible and configurable was paramount. It was this customer insight became the basis for their product launch campaign.
Idea:
Showcasing the robust and configurable features of the software platform by demonstrating its capabilities through the lens of an end-user persona or avatar.
Approach:
Develop a cast of proprietary illustrated characters with personality and specific work style needs to represent the various individual roles within a contact center’s operation.
Result:
None of Calabrio’s competitors were taking this approach of aligning their communications on the work style of the end-user. This fresh and fashionable approach turned heads, got the attention of prospects and even earned Calabrio industry awards.