Calabrio ONE is a fully integrated call center software suite. It essentially combines 5 different software applications into one robust offering. Calabrio understood that contact centers needs are not all the same and varied from one industry to the next. So developing a software platform that is agile, flexible and configurable was paramount. It was this customer insight became the basis for their product launch campaign.
Showcasing the robust and configurable features of the software platform by demonstrating its capabilities through the lens of an end-user persona or avatar.
Develop a cast of proprietary illustrated characters with personality and specific work style needs to represent the various individual roles within a contact center’s operation.
None of Calabrio’s competitors were taking this approach of aligning their communications on the work style of the end-user. This fresh and fashionable approach turned heads, got the attention of prospects and even earned Calabrio industry awards.