• NK_CLB_GRP_1
  • NK_CLB_GRP_2
  • NK_CLB_GRP_3
  • NK_AVTR_WEB
  • NK_AVTR_Profile
  • NK_AVTR_Profile_2
  • Sell-Sheet
  • Trade-Show

Calabrio ONE is a fully integrated call center software suite. It essentially combines 5 different software applications into one robust offering. Calabrio understood that contact centers needs are not all the same and varied from one industry to the next. So developing a software platform that is agile, flexible and configurable was paramount. It was this customer insight became the basis for their product launch campaign.

Idea:
Showcasing the robust and configurable features of the software platform by demonstrating its capabilities through the lens of an end-user persona or avatar.

Approach:
Develop a cast of proprietary illustrated characters with personality and specific work style needs to represent the various individual roles within a contact center’s operation.

Result:
None of Calabrio’s competitors were taking this approach of aligning their communications on the work style of the end-user. This fresh and fashionable approach turned heads, got the attention of prospects and even earned Calabrio industry awards.

 

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