We live in a world of new. Where new product introduction for companies today is not a way to stay ahead of competition, but rather a way to stay relevant. For Introworks—a B2B launch company—the proposition is simple: Launch is Life. You either play in the new or die as a spectator.
For over 20 years Introworks has specialized in new product and business introduction with an emphasis on fundamental marketing principles. The assignment was to package their purpose in a way that was compelling and brought to life the reality of the brand experience into multiple touch points. From the corporate website to a capabilities brochure and onto the office interiors—their mission statement, promise and benefits all had to communicate the simplicity and clarity that Introworks brings to product launch marketing.
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