Using a cow to get attention in dairy processing markets seems a bit obvious, but a cow standing on top of dairy processing element—that is typically made of a soft mesh—now, that makes you stop.
For Dow Water & Process Solutions it was great way to demonstrate the utterly amazing durability of their new Hypershell™ food and dairy reverse osmosis and nanofiltration element. The trademark hard outer shell is designed to “go the dairy-distance” like no other product in its category.
The launch campaign gained huge recognition for Dow as an innovator committed to the food and dairy industry, generating a phenomenal response rate. (Average viewing time on the promotional landing page was nearly 6 minutes.) Not only that, but the campaign earned the Dow team a 4-Carat Diamond Award for best launch practice.